“Add to Calendar” built for Mailchimp how-to

Published Nov 17th, 2021 by   Nicolas Zenker

The AddEvent Calendar Links app for Mailchimp allows you to easily insert add-to-calendar links into your Mailchimp email campaigns. It’s as simple as creating an event in AddEvent, adding a new content block in your Mailchimp email and then choosing the AddEvent Calendar Links app.

Adding add-to-calendar links to your Mailchimp emails is a simple and effective way to boost attendance at your events and to increase engagement with your email campaigns. AddEvent makes it easy to share your events by giving your customers a quick and effortless way to add your event to their calendar.

This article will show you how to add add-to-calendar links/buttons to your Mailchimp email in 4 simple steps.

To use the AddEvent app in your Mailchimp email, you will need to use Mailchimp’s new email builder. To add add-to-calendar links to your emails using the classic builder, scroll down to the 2nd section of this article.

How to add add-to-calendar links to your Mailchimp email

  1. Create an AddEvent account.
    • Sign up for an AddEvent account if you don’t already have one. Choose from our free Hobby plan or one of our brilliant paid plans with additional features. You can find out more about all out plans on our plans and pricing page.
  2. Create an event in AddEvent
    • Navigate to the dashboard in your AddEvent account
    • Click the “Create” button, and select “Event”
    • Enter your event details including the event name, time and date, location, description and more.
    • Click the “Create” button.
  3. Connect your AddEvent account to Mailchimp.
    • Click the “Connect” button at the top of the page
    • When prompted, click “Sign in” and enter your email address and password to sign in to your AddEvent account
    • You will be shown a confirmation screen and redirected back to Mailchimp
  4. Add the add-to-calendar links to your email
    • In Mailchimp, create a new campaign, or edit an existing campaign that you want to add add-to-calendar links to.
    • Click “Edit” next to the email content section.
    • Hover your mouse over the content in the email where you want your add-to-calendar links to appear, and click the “+” icon that appears to insert a new content block.
    • Choose “App” as the content block type, and in the “Select App” menu that appears in the sidebar, choose the AddEvent app.
    • Choose whether you want to share an event or calendar (you can read more about the differences here) and then use the dropdowns to choose which event or calendar you want to share.
    • The add-to-calendar links for the event or calendar will automatically appear in the email preview on the right. You can use the additional settings in the control panel on the left to customize how the add-to-calendar links look in your email.

You’re good to go! The add-to-calendar links for your event or calendar have been added to your Mailchimp email. Make sure you test the links before sending the campaign to your audience. For more information about how all this works, go to our AddEvent + Mailchimp page.

How to add add-to-calendar links to your Mailchimp email using the classic builder

If you are using Mailchimp’s classic builder to design your emails, you won’t be able to use our brilliant new AddEvent Calendar links app. However, you can still add add-to-calendar links to your emails by copy and pasting the links from AddEvent directly into your email. Just follow the below steps to get started.

  1. Create an AddEvent account.
    • Sign up for an AddEvent account if you don’t already have one. Choose from our free Hobby plan or one of our brilliant paid plans with additional features. You can find out more about all out plans on our plans and pricing page.
  2. Create an event in AddEvent
    • Navigate to the dashboard in your AddEvent account
    • Click the “Create” button, and select “Event”
    • Enter your event details including the event name, time and date, location, description and more. Click the “Create” button.
  3. Copy the add-to-calendar links
    • Open the event page for the event you just created
    • Scroll down to the add-to-calendar links section
    • Click the “Copy” button next to the add-to-calendar links. Note that there are two style options available: image links, and text links.
  4. Paste the add-to-calendar links in your email
    • Open your Mailchimp email that you are editing with the classic builder
    • Find the perfect place to add your add-to-calendar links and click the edit icon
    • Paste the links that you just copied (CTRL+V on Windows or CMD+V on Mac)

You’re good to go! The add-to-calendar links for your event or calendar have been added to your Mailchimp email. Make sure you test the links before sending the campaign to your audience. You can also watch a video tutorial on our YouTube page.

Try it out👆

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