Analytics

Analytics for events and calendars

Analytics for events and calendars created both within the Dashboard and through our APIs. Built to help you better understand how your users are interacting with your calendars and events.

Calendars

Keeping up with the... calendars

Analytics for each calendar you’ve created through the dashboard or the Calendar & Events APIs. The following data is provided for each of your calendars:

What's tracked

  1. Calendar summary: total number of events, active subscribers and total subscribers
  2. Hits: number of times the subscribe page has been visited by users
  3. Subscribers: number of total & active subscribers each day, and the number of new subscribers per day
  4. Media: breakdown of calendar vendors used by the users
  5. Top 10 referring URLs: the top referring URLs to the calendar page
  6. Live data: recent hits and subscribers

Events

Your events are a BIG deal

Keep track of each event you’ve created through the dashboard or the Calendars & Events API. The following data is provided for each of your events:

What's tracked

  1. Event summary: total number of hits and event-adds
  2. Hits: number of times the event page has been visited by users
  3. Event-adds: number of times a user has clicked on one of the options in the “Add to Calendar” button on the event page, has downloaded a calendar file, or has been redirected to a calendar service
  4. Media: breakdown of calendar vendors used by the users
  5. Top 10 referring URLs: the top referring URLs to the event page
  6. Live data: recent hits and event-adds

Add to Calendar button

Are your users pushing your buttons?

Find out with analytics for “Add to Calendar” button widgets. This data, summarized by domain, is provided for each of your domains that contains one or more "Add to Calendar" button widgets.

What's tracked

  1. Summary: total number of event-adds
  2. Event-adds: number of times a user has clicked an Add to Calendar button on the domain
  3. Media: breakdown of calendar vendors used by the users
  4. Top 10 referring URLs: the top referring URLs from the domain (if you use multiple buttons on your domain, these are the pages containing the buttons that are clicked the most)
  5. Live data: Recent event-adds on the domain

Direct URL Method

The method to the madness

Use analytics to keep track of how your users are engaging with your Direct URL Method. The following data is provided for Direct URL Method usage:

What's tracked

  1. Hits: number of times the event page has been visited by users
  2. Event-adds: number of times a user has clicked on one of the options in the “Add to Calendar” button on the event page, has downloaded a calendar file, or has been redirected to a calendar service
  3. Media: breakdown of calendar vendors used by the users
  4. Top 10 referring URL’s: the top referring URLs using the Direct URL Method
  5. Live data: recent hits (on-the-fly event pages) and recent event-adds / redirects to a calendar service

Ready to get started?

Get your events on your customers’ calendars.
Increase top-of-mind brand awareness.
Get higher attendance rates.